Callington Town Council is tackling plastic consumption one cup at a time with THE GOOD CUP.
It is the industry’s most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design will revolutionise how the single-use paper cup is manufactured, consumed and recycled.
Featuring an innovative extension to the structure of the cup, the good cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
The impact of the good cup’s use is far-reaching and varied; from creating significant savings at the point of production and increasing brand awareness to its most crucial and necessary impact – helping to alleviate the environmental crisis by removing plastic, one lid at a time.
